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In this story we follow the fortunes of three young Hong Kong based tech entrepreneurs, Joy Aether Ltd co-founders Leo Lau, Ricky Lui and Stanley Lam. These former college buddies are innovating mobile fintech, using image recognition technology in a mobile app to help grow SME’s through enhancing the experience of their customers.

How does leading global financial institution, Citi, give Joy Aether and others like them a platform to showcase their mobile technology to potential investors, experience real time peer feedback and enjoy once in a lifetime networking opportunities? It all happened at the Citi Mobile Challenge Asia Pacific roadshow where some of the most exciting mobile technology apps in Asia were showcased, and where ‘disruption’ was the name of the game.

Watch enthusiasm meeting innovation, and innovation meeting opportunity, under the watchful eye of Citi seeking out the best and brightest in the mobile fintech space.